PRIVACY POLICY
...At VILAVI, we pay close attention to the need for adequate protection and responsible processing of all personal data we receive, and we give high priority to data security and confidentiality. This Privacy Policy provides clear guidance on how VILAVI processes your personal data, and we continuously update our policy in accordance with internal processes and applicable laws.
VILAVI reserves the right to change this Privacy Policy at any time. By accessing www.vilavi.co.uk (“Website”) you confirm that you have read and understand this Policy, including how and why we use your data.
The following describes how we use the personal data that you provide and/or submit when you visit our website and use the various services on our website.
COLLECTION OF PERSONAL DATA
We collect information from you when you visit our Website, including your IP address or unique device identifier, as well as cookies and data from the web pages you visit. This data is stored in protocols and is used to provide you with more relevant content when you visit our Website. Your IP address, if available, is used to provide you with a localized experience, including prices in your currency, and to accommodate regional preferences. We refer to this automatically-collected information as Device Information.
“Cookies” are used by every website. “Cookies” are small text files placed by a website on the web browser of a user who visits a web page, which then reads the information collected each time a user performs a function. We use cookies to offer you security and to make navigation on the Website easier. Below you can learn more about our specific use of cookies and how you can opt-out.
We collect Device Information in one or more of the following cases:
“Cookies”. Cookies are used by every website (click here for more information). We use cookies to offer you security and to make navigation on the Website easier.
Log files. Log files track actions on the Website collecting data such as your IP address, browser type, Internet service provider, referring and exit pages, as well as date and time stamps.
“Web Beacons”, “Tags” and “Pixels”. These are electronic files that are used to record information about how you browse the Website.
“Web Beacons”, “Tags” and “Pixels”. These are electronic files that are used to record information about how you browse the Website.
Additionally, if you place an order through VILAVI, we will ask you for your name, email address, shipping address, telephone number and part of your credit card information. We use this information to process and fulfil your order and to notify you of your order status. Telephone numbers and e-mail addresses are used to contact you regarding your order. We refer to this information as Order Information.
When we refer to personal data in this Privacy Policy, we mean both Device Information and Order Information.
USE OF PERSONAL DATA
Personal data is collected and used for the following purposes:
Execution of an order through the Website
Registration for a newsletter
Administration of user accounts/profiles
The collection and evaluation of consumer reviews
Summary of purchase history
Statistics and analysis of traffic on www.vilavi.co.uk
Other marketing activities
Fraud prevention
VILAVI maintains statistics about which areas of the website our users visit and what products are users’ favorites. The collected data gives us knowledge about how users use the website. This information is used to improve the website.
THIRD PARTY USAGE
Shopify
Google Analytics
Klaviyo
BEHAVIORAL ADVERTISING
We use your personal data to send you targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative (“NAI”) educational page.
DO NOT TRACK
Please note that we do not alter our website's data collection and usage practices when we see a 'Do Not Track' signal sent from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal data we hold about you and to ask for your personal data to be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above . Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the website, we will maintain your order information for our records unless and until you ask us to delete this information.
CONTACT US
For more information about our privacy practices or if you would like to make a complaint, please contact us by email at hello@vilavi.co.uk or by mail using the details provided below:
VLV DIGITAL LIMITED
Pippins, Cherry Drive, Beaconsfield, Buckinghamshire, England, HP9 1XP